Shout it From the Rooftops: Dorotheum Loves Vienna

Hands hold picture frame aloft in sky to enclose silhouette of St. Stephen's Cathedral in Vienna

Dorotheum’s online marketing team took to Vienna’s rooftop this week for a special photo session. Their goal: to tell the story of daily life at one of the world’s oldest auction houses from every possible angle – including from the very rooftop of the historic building.

Careful! Breathtaking heights ahead.

The Secret Life (And Heights) of Dorotheum

Dorotheum’s new social media campaign providing out-of-the-ordinary glimpses of ordinary life at central Europe’s largest auction house literally reached new heights this week. Intent on capturing the picture-perfect view of downtown Vienna that Dorotheum’s rooftop provides, a small team of social media-savvy staff scaled their building’s summits.

Enjoy this sampling from our breathtaking photoshoot. A word of advice: don’t look down!

Watch for more #SecretLifeOfDorotheum posts on Dorotheum’s Facebook page and on our Instagram and Twitter feeds. And in the meantime, enjoy your own secret life!

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Where art and auctions intersect and every work of art is history in the making.


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